How we use cookies
A cookie is a small file of letters and numbers that websites use to perform certain technical functions put on your computer, if you agree. Web servers can recognise a computer via a cookie. This enhances your website browsing experience as website elements will download more quickly. We use cookies to improve the website, services we offer and working relationships. The cookies we use are for research purposes and to understand the use of the website, including pages visited and time on a page. We will monitor and analyse this data to improve the website for the user. Data can be accessed by the host provider, a trusted source who will not trade, sell or offer free of charge any personal data, usage information or contact you for any promotional purposes. We use session cookies which are temporary cookies that remain on your browser during your session. We use persistent cookies that remain in your browser file between sessions and are used to recognise you when you return to the site. We also use analytical cookies which recognise and count the number of visitors, how they move around on the website and when and where they leave. The web browser cookies we use may store information such as your IP address, browser type, information about what is viewed and interaction information. The tracking technologies we use enable us to understand how a visitor interacts with the website. This information is used to help us improve the services we offer.
Types of cookies used
Strictly essential cookies
Strictly necessary cookies are classified as cookies that must be present for the website to provide the basic functions of the website.
Performance cookies
Performance cookies are cookies used specifically for gathering data on how visitors use a website, which pages of a website are visited most often, or if they get error messages on web pages.
Targeting and advertising cookies
Targeting and advertising cookies are specifically designed to gather information from you on your device to display advertisements to you based on relevant topics that interest you.
Functionality cookies
Functionality cookies allow websites to remember the user’s site preferences and choices they make on the site including username, region, and language.
Google Analytics 4 cookies
The firm uses Google Analytics 4 (GA4), Google’s current analytics service. Google’s older Universal Analytics product was retired in 2023; this website does not use Universal Analytics or its legacy cookies. GA4 sets first-party cookies on our domain (see table below) to measure how visitors use the site. Aggregated data may be processed in line with Google’s policies. GA4 helps us understand how visitors find and use our website so we can improve content and design. By continuing to use this site with analytics cookies enabled, you consent to this processing as described in our privacy and cookie notices.
| Name | Domain | Type | Duration | Function |
| _ga | knoetzl.com | Statistics | 2 years | Google Analytics 4: stores a randomly generated client ID to distinguish unique users (first-party cookie on this site). |
| _gid | knoetzl.com | Statistics | 24 hours | Google Analytics 4: helps distinguish users during a single day. |
| _ga_YEZE3MWM41 | knoetzl.com | Statistics | 2 years | Google Analytics 4: persistent cookie for this measurement ID; used to persist session and campaign data for this property. |
Jetpack (Automattic)
We use the Jetpack plugin by Automattic. Depending on your settings and which Jetpack features are active, Jetpack may set cookies on our domain for statistics and related functionality. Typical cookies include:
| Name | Domain | Type | Duration | Function |
| tk_ai | knoetzl.com | Statistics | Typically long-lived | Jetpack: stores a randomly generated anonymous ID used for site statistics and application features. |
| tk_qs | knoetzl.com | Statistics | Session / short | Jetpack: session-related identifier used alongside Jetpack analytics. |
You can read more about Google’s privacy policy by clicking here. You can also opt out of being tracked by Google Analytics across all websites by clicking here.
Strictly necessary and persistent cookies
Strictly necessary cookies are classified as cookies that must be present for the website to provide the basic functions of the website. They are essential to be able to access features of the website and could include signing in, presenting content and stylising the website.
| Name | Domain | Type | Duration | Function |
| cookieyes-consent | knoetzl.com | Strictly necessary | 1 year | Used by CookieYes to remember users’ consent preferences, including accepted and rejected cookie categories. This ensures that the website complies with data protection regulations and does not repeatedly show the cookie banner. |
Third-party social sharing cookies
When you share an article using a social media sharing button, the social network that has created the button will record that you have done this. Sharing buttons are included in our site on all pages. Social media sites have their own policies on how they use information gained from activity on this site. Their policies can be found at the links below:
You can also change how many cookies you allow to access your computer in your browser settings. For further details, review the information supplied by your preferred browser supplier:
Edge – Change here.
Google Chrome – Change here.
Safari – Change here.
Internet Explorer – Change here.
Firefox – Change here.